The pandemic taught every business one important thing. If you're a business or a service, having an online presence is nothing short of a mandate. Be it small businesses or the big names, everyone is working their hardest to put their best foot forward and making a mark in the online world.
Now, more than ever, it's the written content that drives people to make their buying decisions. The power of word so to say is at its all-time high. Of course, the quality of the product or service is the most important, however, marketing the product the right way is absolutely essential for its success.
Businesses are therefore constantly looking for people who can use their power of words and help them drive their businesses to profit-making machines. Moreover, now, running a business is now much more than just advertising a new product. It's about building an audience, engaging and forming a genuine connection with them.
The demand for writers has, therefore, increased manifold. And rightly so, as it is not just one time ask but an ongoing journey to keep the audience and customers engaged with the brand and form a connection with them.
Content that is simple to consume for a larger audience, jargon-free, relatable and drives the audience to take an action has enormous demand in these times.
If you enjoy writing or have a flair for it, these are times you can leverage this skill set. So, let's look at the 7 ways you can monetise this skill set.
1. Providing Content Writing Services
Content Writing is a huge umbrella of services. These could be blog writing, social media management, writing Youtube and Podcast scripts, email newsletters. You could choose to provide the service of your choice based on your interest, your skillset and experience. Let's look at each of these in more detail:
1. Social Media Management
You may or may not have noticed this but most brands now have a significant presence on social media apps such as Instagram, Facebook, Twitter etc. They post about their business, about their employees, promote their products or just build a community with their ideal audience.
Let's take Zomato for example, they post some amazing relatable and fun content on their Instagram which makes their audiences happy and build a connection.
They are the first to jump onto the latest trends and create memes or even for that matter host fun online quizzes and games.
These activities make the audience engage with their content and so also build a genuine friendship with their audience.
Now, who is the person behind all this? You guessed it right, it's either a single person or team of social media managers who are working behind the scenes to put together such awesome content for everybody to enjoy.
If you enjoy creating content on social media then you sure can give this a shot. You can either build your own personal brand and talk about the things you care about or help other businesses to build their brand. It's a win-win in both cases.
2. Youtube and Podcast Scripts
With the vast number of youtube channels and podcasts launching every other day and the algorithm gods pushing the creators to be consistent so that they stay relevant, many creators may not have the time and energy to script each of their videos.
This is where you can be helpful and write scripts for these creators. Based on the niche and the creator, this can be a decent source of income for you.
3. Blog Writing Services
If you enjoy writing in a niche and are decent with your research skills, you could approach bloggers that are looking for articles on their website and write for them. You would have to make sure it's plagiarism free and the article speaks to the audience. You could provide these services on a per article basis or as a monthly package.
4. Email Newsletters Writing
It is said that email is the best way to build a genuine connection with your audience. Emails also have a better customer response rate compared to all the other digital mediums and help to convert your potential customers into your clients.
Based on the business, you would have to create emails promoting a product, creating the hype for a product or just sharing knowledge to build trust. If you have enjoyed writing letters to others, you should surely give this one a shot.
5. Keynote Speeches
During your academics, if you enjoyed giving speeches, this might be a potential service that you could provide. You would get to explore how different businesses work and also increase your network through this.
Business owners who are frequently invited to give out speeches would be your ideal clients. Based on the niche and the amount of research you're required to do, this is a neat way to earn some extra bucks.
2. Providing Copywriting Services
Copywriting services is content that drives people to take action. Copywriting is what is used in ad campaigns on television, social media or product websites. Its direct impact is to drive sales in the business.
If you were intrigued by how ads are created, do explore this area of writing. It's a lucrative career option if you are able to expertise in writing great copies. Let's look at these in detail.
6. Sales or Marketing Copy
It is the written content that is used to drive sales and make the customer buy the product or service. If it's in form of a website, it is called a landing page. The landing page describes the product or service in detail and displays the prices of the product. The copy of its landing pages is of utmost importance for the success of the product. It should drive the reader to take action and proceed to buy the product.
7. Webpage Copy
Website Copy is another option to explore your copywriting skills. With thousands of websites being created each day, it's more necessary than ever to have a stunning web copy. Its main purpose is to make the website discoverable and to retain the viewers on the website.
I hope you found this article useful. If so, do let me know which of these interests you the most? I have been exploring my writing skills through blog writing and social media management. I would love to know your thoughts in the comments below.
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Hugs!
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